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An In-Depth Analysis of Google Analytics 4

An In-Depth Analysis of Google Analytics 4

On July 1, 2023, Google officially retired the application that has accompanied us in our web analytics for the past ten years: Universal Analytics. By doing so, a migration process that began three years ago with the introduction of Google Analytics 4 in 2020 has...
AR and VR – Interactive Web Design Tools

AR and VR – Interactive Web Design Tools

While AR and VR have largely made an impression in the mobile app industry so far, with apps like Pokémon GO and Google Lens, I believe there are numerous reasons why web designers should take these technologies more seriously in the coming years. So, today, I’d...