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The importance of a responsive website

Publish date: 25 April 2023
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With the increasing use of mobile devices and their growing importance in our daily lives, having a responsive website is becoming increasingly important for those who work on the web and share information passionately. In fact, research shows that 80% of users browse the web on their smartphones for all kinds of information, and if they can’t get to the website they want quickly, they go back to the home screen.

What is a responsive website?

Responsive websites have special capabilities compared to classic websites, adapt to all types of devices and can be quickly accessed and viewed via smartphone mobile devices. Responsive websites thus enable companies to increase the number of visitors and therefore their revenues.

Why it is important to have a responsive site

The pace of change in the world, especially in the digital world, means that keeping up with the changing times can help you conquer your niche and stay competitive in your market; not to mention that every time Google changes its algorithm, the entire web world has to adapt to avoid being left behind. Therefore, the importance of having a responsive website is clear and can improve performance.

A website compatible with all devices guarantees a pleasant and fast browsing experience. How much more comfortable is reading a page optimized for smartphones and tablets than having to zoom in to read a few lines? Users will not only be able to read the text but also see images, photos, products on sale and the necessary call-to-action buttons in a way that is optimized for the device they are browsing on.

Low bounce rate

There are certain programs that can count the number of people who leave a site as soon as it is opened, known as the direct bounce rate.

According to some estimates, the number of users leaving unresponsive websites is very high. The reason has to do with websites that are unattractive to users; users may first be attracted by the content, but leave immediately due to an unpleasant surfing experience.

Users also tend to leave a website if it does not load within a few seconds. Responsive websites are built and optimized for mobile devices, so they open faster.

More attention from Google

Google’s algorithm benefits from the fact that mobile-optimized websites are more visible in the search system and receive more visits from users. Visibility benefits are crucial for both individuals and businesses because they have a significant impact on a website’s bottom line.

Google’s primary focus is to delight users by showing them the content they are most interested in. If you provide a user-centered experience, Google is likely to reward you by ranking you higher in search results. Responsive web design is crucial to ensuring a positive user experience. Happy users are more likely to become subscribers, leads and paying customers. Adopting responsive web design is one of the many ways to ensure users have a positive experience on your site.

Creating a responsive website costs less than a traditional version. No web designer is interested in creating a site that does not adapt to user requirements. Consequently, paying special attention to the optimization of a website in any type of design at the design stage will affect the future development and success of the site. Every company can benefit from a functional and modern website.